[Gman93643]

As one who spends a great deal of time working with eCommerce websites, I think that some might not fully comprehend the bigger picture here. Running these sites regardless of what sells or doesn't costs money. Web hosting, domain renewals, SSLs, email accounts, and payment processors are just some of the costs that come due. And they pile up quickly, often when its the most inconvenient time. Then as an eCommerce owner, when you happen to check the stats in Google and Jetpack and see that visits, clicks and especially sales are down, it hits you that you are going to be in the red for the month. And if this goes on for 3-4 months after all of the time and effort you've put into the endeavor, its disheartening. Even if it picks up for a month or two, if its not sustainable you begin to question whether or not its worth the expense and hassle to continue running the site from your pocket since you're not generating enough to cover the expenses and some sort of return on the product you've spent countless hours creating. This is the reality of being a small eCommerce website owner. If you can't sell it for what you believe its worth, the solution to the problem is hardly ever cutting your prices deeper. In the end you know that doing so is only a shorter term solution to a broader issue. Just my 2 cents...