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Old 02-11-2019, 07:38 AM
Kevin WS's Avatar
Kevin WS Kevin WS is offline
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Airline Visual Identity Book

Airline Visual Identity 1945-1975 - M. C. Huhne.

If you are interested in the development of airlines visual identities, then I recommend this book. It focuses on 13 airlines from the golden age of aviation and is a fascinating read.

There are two editions - a Premium edition (436 pages), and a standard edition (384 pages) - mainly just a difference I believe in the artwork reproduction of the many posters, which in the Premium would be "frameable quality".

I was lucky enough to be given the Premium Edition, and can only rave about it!

The period covered is the golden age of aviation and this means a lot of the pictures and artwork are very colourful and interesting.

After a brief introduction, each of the thirteen airlines covered is given around 40 pages +/-. These cover the airlines' background, the rationale behind their logos, designs and corporate identities, and provide a nice selection of illustration of materials - especially airline posters.

While there is a leaning toward American airlines (Pan Am, TWA, United Airlines, Continental Airlines, Braniff, American Airlines), the classics are mostly there as well - Aeroflot, Air France, Canadian Pacific, Japan Air Lines, Swissair, Lufthansa and BOAC/British Airways.
The SD40 is 52 now!
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Old 02-11-2019, 08:06 AM
Don Boose's Avatar
Don Boose Don Boose is offline
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Great review, Kevin. Thanks for bringing this book to our attention.

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Old 02-11-2019, 12:50 PM
C9B C9B is offline
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Thanks for the review. Definitely putting this book on my "want list."
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