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Old 11-16-2017, 06:54 PM
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southwestforests southwestforests is offline
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Art is Advertising for What We Really Need

Oh, I'm feeling philosophical at the moment.

Art is Advertising for What We Really Need | The Book of Life
Is text version of
The School of Life Published on Nov 16, 2017
Advertising beautifully alerts us to the desirability lots of things we probably don't need that much of in our lives. For its part, art also alerts us to the beauty and charm of bits of the world: but it tends to be the bits that we really do need for a fulfilled life
Advertising is the most compelling agent of mass appreciation we have ever known.

Because advertising is so ubiquitous, it can be easy to forget that – of course – only a very few sorts of things ever get advertised. Almost nothing in the world is in a position to afford the budgets required by a campaign; advertising is a form of love overwhelmingly reserved for those wealthy potentates of modern life: nappies, cereal bars, conditioners, hand sanitisers and family sedans.

This has a habit of skewing our priorities. One of our major flaws as animals, and a big contributor to our unhappiness, is that we are very bad at keeping in mind the real ingredients of fulfilment. We lose sight of the value of almost everything that is readily to hand, we’re deeply ungrateful towards anything that is free or doesn’t cost very much, we trust in the value of objects more than ideas or feelings, we are sluggish in remembering to love and to care – and are prone to racing through the years forgetting the wonder, fragility and beauty of existence.

It’s fortunate, therefore, that we have art.
Screw the rivets, I'm building for atmosphere, not detail.
later, F Scott W
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