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The 3 core rule books were not to make it less easy to learn and play, it was to make it a light game to aqquire. Imagine that someone just likes tactical ground combat games. Well he just have to buy a cheap good and simple game. But he likes what he's playing and he downloads the strategic game. It's free, so... And then he thinks, "why am I playing just part of the game?" Or maybe not. He just likes ground combat games, so he will buy only the ground minis and the things that he wants to play with. You don't loose a costummer having a strategic game, you win a costummer that don't play strategic games...
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